More than the cutting edge technology and brilliant organizational management, it's the customers that steer a company to its success. Over the years, businesses of all sizes are increasingly investing in enhancing customer experience through various channels. Over time, customer experience (CX) has emerged as a competitive dimension across the industries. Owing to the industry surveys and researches, companies have started to have a new outlook towards customer experience. With the enhanced potential of enabling customer-centric goals, entrepreneurs have acknowledged the benefits of customer experience and understood that CX drives loyalty and retention meanwhile extending brand reach.